SHOT SHOW 2024 Recap & New products for 2024
We previewed our new SS24 lightweight puffy coat, the Ursa Minor. It’s addition to our current insulated lineup of HT (200g Primaloft® Gold) & LV (100g Primaloft® Gold) will nicely round everything out for our customer. The Ursa Minor features 40-gram Primaloft® Active Insulation with a super lightweight 40D Quantum shell fabric making it one of the lightest jackets on the market. It has a DWR coating so it repels water and light snow. Use it standalone in chilly conditions or as insulation under our Patrol Parka. This jacket is also super-packable and will be an easy addition to all travel adventures.
We also previewed our Down Range Pant & Down Range Shirt. The Down Range deserves a bit of backstory: Fall 2019, I had a recurring dream that I could make a better combat pant than what was on the market, though the market admittedly had/has some legends. My focus was on the knee/kneepad construction and on finding a stretch fabric that would move with the operator in all intensive situations since that was missing from the market options. Cut to 2024:I feel strongly that we have addressed those issues with our integrated kneecap and pad system and the stretch-NYCO fabric. We made sure the fit and silhouette were more modern too cause we care what you look like. We are bullish that the end-user will be stoked by the advancements.
We are excited to partnered up with MoG Gloves and showed 9 new styles, from Fast Roping, Cut-and-Needle Resistant gloves to robust combat styles with knuckle protection and high dexterity. They were well-known by the international attendees (they are a European brand) and they were VERY well received by US individuals and units alike. We are proud to announce we will be the first to launch them in the US this year!
We previewed our Field Manual Camp Shirt collaboration with Andrew Bawidaman.
Preorders are available on our website for a limited time at a discount. Click anywhere on these here words to link there.
Spiritus Systems’ patch wall was pretty cool. Crye Precision and S&S Precision keep creating cool new stuff.
Monday Night we hit the Noveske Party. It was like a college party, deafening, open bar, 96 degrees and 80 percent humidity. Their team was in from the PNW and are great people and have a great time. Thanks Team Noveske! When they were shutting it down Lorena sarcastically shouted 'everyone's got to go, go to the Circle Bar!' so we did, (ironically of course.)
Wednesday night we attended the Crye party after warning the younger guys to never trust a friendly woman that approaches you in Las Vegas and to never go in Tinder in this town. We did not loose a single dollar or organ we are happy to report. This years theme at Crye was Chernobyl Village! It was great to see all lots of friends like the Novske and KAC teams hanging out, and we can confirm they know how to have a good time. After we were invited to have a few beers with Post Malone at his Suite! He was the most gracious host and played some new unreleased music for us. We are honored and humbled that he is our #1 customer! He also held a great party Thursday night and we were able to meet lots of great industry personalities in one room.
Derek and Thomas from TRI Expeditions came out to man the booth with Otte this year. They did a little urban mobility practice on the strip.
Lastly, Mary and I want to thank Eric (“Grizz”), Chris Van Loan, Gage, Stephen (Deen), Derek and Thomas for their amazing help and great vibes. They made this effort in and out of the booth a lot of fun.